We’ve recently welcomed Joe Pearce to our senior team as Head of Business Development.

Joe has been brought on board to support the company’s sales team to identify and develop new areas of growth and improve profitability within existing revenue streams. Prior roles for Joe have included National Account Manager at Mattel, Inc., Sales and Training Partner at Dyson and Sales Director at Annabel Karmel.

Talking of his new role Joe said: “It’s an exciting time to join the dynamic, hugely experienced sales and marketing team here at Airdri. The brand is staying true to its reputation as an innovator within the sector. It has some exciting new products in the pipeline as well as a continuing to drive forward standards in the manufacture of reliable high-quality, industry-leading hand dryers. There is a strong team in place already which I’m very much looking forward to becoming part of.”

Steve Whittall, Group Research and Development Director added:

“Joe joins the Airdri Group at a pivotal time as we expand into new markets and solidify our reputation as an innovative force in the global hand drying industry.

“Our business is growing at pace and we know that in order to continue the upward curve we must continually invest in the right personnel. We have appointed Joe, who has a wealth of leadership and sales development across various different sectors in UK and European markets, to push forward our business development strategy nationwide and internationally.”

“At the beginning of the year, Airdri laid down ambitious expansion plans, and after a strong first quarter, now is the ideal time to invest further in the sales and marketing division to help achieve exponential growth across the rest of 2021.”

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